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Multimedia documentation for individual
and personal use |
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IE Business School has opened the access to its multimedia documentation
for individual and personal use, under a creative commons license.
IE develops multimedia documentation for both online and face to face
courses. More than one hundred modules across all management areas
have been developed in house. These modules include multimedia case
studies, simulations,online games, interactive graphs and exercises.
This documentation is not intended for self study but as support
documentation for professor guided courses. If you are interested
in this documentation for institutional use, please contact
us. |
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| Social Media Marketing |
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| This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools and their general usage, their key features, their business application and some mini case studies are provided. |
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| Cost-Volume-Profit |
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| This case illustrates graphically the mathematically the Cost-Volume-Profit cost accounting model. |
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| Economic Superpowers |
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| This interactive technical note focuses on GDP and its importance as an indicator of economic well-being. Using the information provided, students will make GDP predictions for the world’s largest economies, for the next 15 years. After justifying their reasoning the application will automatically simulate their results and create an student specific GDP ranking for the future. |
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| Decision Making |
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| The case begins by outlining the problems of the Latin American Debt Crisis of the 1980s. The student, adopting the role of the president of a fictional Latin American nation during the crisis, must analyse the situation in several other countries as part of a defined decision-making process. The two-fold aims of the case are to familiarise the students with South America’s “Lost Decade”, as well as demonstrate the steps involved in making informed, well-reasoned decisions by avoiding typical biases that affect decision making. |
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| eMe |
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| The case tells the start up of a new music platform for live concerts on the Internet. |
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