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 Marketing |
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IE Multimedia Award 2010. Most Used Category |
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Digital Marketing Tools |
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Author: Manuel A. Alonso Coto
Code: MK2-104-M / MK2-104-I-M
Type: Technical note
Publication date: 2007
Estimated time: 90'
Languages available:
Spanish and English
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 Back |
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Description |
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Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of online marketing. An interactive information graphic shows the different areas of Marketing and their applications in a digital world.
A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments of the author complements the technical note and gives a personalised point of view.
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User's opinions |
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- Creo que el material es excelente, bien estructurado y con ejemplos prácticos y reales. Gracias
- It´s amazing relating to contect and interaction.
- Impresionante, creo que el sistema estimula y favorece el aprendizaje y además de manera amena.
- Me ha parecido un material didáctico, preciso y conciso. Material muy clarificador a través de los ejemplos en base a casos reales, con soporte adicional en vídeo e imagen.
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Subjects covered |
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Online marketing, CRM
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